ETUG Spring 2012 Workshop – Keynote: Alexandra Samuel

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ETUG Spring 2012 Workshop – Keynote: Alexandra Samuel

Alexandra Samuel is the former Director of the Social + Interactive Media Centre at Emily Carr University, and the co-founder and principal of Social Signal, one of the world’s most experienced social media agencies. At the SIM Centre, Alex leads applied research that helps companies leverage the university’s strategic, design and creative expertise in digital media. The Centre’s projects range from helping Paperny Films conceive its successful Eat Street app with Invoke Media, to creating an innovative ebook for the Mozilla Foundation. Alex’s own research focuses on how people cope with information overload in order to build meaningful lives online; this research drives her blogs for and the Harvard Business Review.

Through Social Signal, Alex has conceived and led online community projects for clients including the BC Children’s Hospital Foundation, CompuMentor’s NetSquared, the Mountain Equipment Co-op, The Elders, the PLAN Institute, BC Hydro, the Intermational Development Research Centre of Canada, and Vancity. The community she conceived and developed for Vancity,, was a 2008 Webby nominee. She lives in Vancouver, Canada with her husband and Social Signal partner Rob Cottingham and their two children. Alex’s insights on meaningful living online are on her blog at and on twitter as @awsamuel.

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